中银国际：元旦出行热度持续高增 海南免税销售实现开门红

Group 1 - The core viewpoint of the report is that domestic tourism enthusiasm remains high during the New Year holiday, with significant growth in snow tourism and duty-free sales, leading to a strong recommendation for companies in the travel and related industries [1] - During the New Year holiday, domestic travel reached 142 million trips, a year-on-year increase of 5.2%, with total spending of 84.789 billion yuan, up 6.3% from the previous year [1] - The average spending per trip was 597.11 yuan, reflecting a slight increase of 1.1% year-on-year [1] Group 2 - Mountain scenic spots saw a surge in bookings, with ticket reservations for mountain areas increasing by over 150% year-on-year during the New Year holiday [2] - Notable increases in ticket sales included Huangshan with a 544% rise, Lushan at 390%, and Emei Mountain at 387% [2] - Specific visitor numbers included over 75,000 at Huangshan and 12.62 million at Emei Mountain, marking year-on-year growth of 20.88% [2] Group 3 - Hainan Island experienced a significant increase in tourist flow, with 2.1716 million visitors during the New Year holiday, a year-on-year growth of 25.2% [3] - Total tourism spending in Hainan reached 3.136 billion yuan, up 28.9% from the previous year [3] - Duty-free sales in Hainan saw a remarkable increase, with 44.2 million items sold, a 52.4% year-on-year growth, and shopping amounts reaching 7.12 billion yuan, up 128.9% [3] Group 4 - The cross-border travel market is thriving, with 6.615 million people entering and exiting the country during the New Year holiday, a year-on-year increase of 28.6% [4] - Among foreign visitors, those entering under visa-free policies reached 292,000, marking a 35.8% increase [4] - The inbound tourism market is showing strong growth, with ticket bookings up 110% and experiential product bookings increasing over 30 times [4]