我省“九大行动”整治旅游市场
Si Chuan Ri Bao·2026-01-06 07:27

Core Viewpoint - The provincial cultural and tourism department has launched a four-month special rectification action plan to address issues in the cultural and tourism market, focusing on nine key areas including performance markets, online travel products, and travel agency operations [1] Group 1: Travel Agency Regulations - The provincial tourism market is heavily reliant on group tourists organized by travel agencies, making compliance crucial [2] - Complaints against travel agencies accounted for nearly half of all complaints received by cultural and tourism law enforcement in the first half of the year [2] - A significant penalty of 140,000 yuan was imposed on a travel agency for illegal practices, including not signing contracts with tourists and collecting fees improperly [2] Group 2: Guide Conduct and Consumer Protection - The rectification plan emphasizes the need to regulate guide behavior and combat illegal practices such as "black guides" and forced shopping [4] - A guide was fined 6,000 yuan for misleading tourists into shopping, highlighting the importance of ethical conduct in guiding [5] Group 3: Scenic Area Management - The plan calls for strict enforcement against poor management practices in scenic areas, including inadequate hygiene and service during peak tourist seasons [6] - A recent case involved a scenic area misleading tourists about free admission, resulting in a requirement to apologize and rectify the situation [6] - The province has nearly 600 A-level tourist attractions, underscoring the need for quality improvement and compliance in scenic area operations [6]