大湾区宠物经济“铁三角”，撬动万亿市场

Core Insights - The pet economy in the Guangdong-Hong Kong-Macao Greater Bay Area is projected to reach a market size of 811.4 billion yuan by 2025, with a year-on-year growth of 15.7%, and is expected to surpass 1 trillion yuan in two years [6][5][4] - The region is characterized by a high consumption population of 80 million and a pet ownership penetration rate of 23.5%, making it a fertile ground for the pet economy [8][9] - The development of the pet industry is supported by a "media+" approach, which integrates various sectors to create a collaborative ecosystem that drives market growth [11][70] Market Dynamics - The pet economy has evolved beyond mere pet ownership consumption to become a core growth area in the new consumption landscape [4] - The Greater Bay Area's economic strength supports the high-end and diversified nature of pet consumption, with over 70% of pet consumers being young people [18][22] - The region's pet industry features a "full-chain collaboration" model, encompassing research, manufacturing, distribution, and service experience [26] Industry Challenges and Standards - The pet industry faces challenges such as substandard pet food nutrition, unregulated service processes, and difficulties in consumer rights protection [32] - A provincial-level pet standardization committee is being established to address these issues, aiming to create a comprehensive standard system for the pet industry in Guangdong [38][37] - The standards will focus on safety and health, service and regulation, and quality enhancement, ensuring a more reliable experience for pet owners [46][48] Technological Innovation - The integration of technology and standardization is seen as a key driver for industry upgrades, with a focus on addressing technical challenges and enhancing market applications [60][61] - The Guangdong Academy of Agricultural Sciences is working on building specialized testing lines for pet genetics and behavior, aiming to foster innovation in the pet industry [65][66] Media Influence - The "media+" approach is crucial for the pet economy's growth, facilitating deep integration with the industry and providing new momentum for development [70][71] - Media plays a role in promoting consumer awareness regarding pet food safety, nutrition, and functionality, helping to establish clearer evaluation standards [78][79] - The media's involvement also enhances cultural exchanges among pet owners and promotes a pet-friendly environment in urban settings [81][82]