Core Viewpoint - The article highlights the innovative approach of Chengcheng Group in the agricultural technology sector, showcasing its brand through a media empowerment model in the Qianhai Cooperation Zone, which aims to optimize the business environment and foster industry innovation [1][15][51]. Group 1: Media and Industry Integration - The Qianhai Cooperation Zone has established a media platform that links quality enterprises with public visibility, exemplified by the display of Chengcheng Group on a giant LED screen [11][15]. - This "media + industry" model not only enhances brand visibility for Chengcheng Group but also reflects Qianhai's strategy to improve the business environment through media empowerment [15][22]. - The initiative serves as a practical application of Qianhai's philosophy of fostering innovation and collaboration among enterprises [16][22]. Group 2: Qianhai's Role in Industry Innovation - Qianhai aims to set innovation benchmarks and guide industry direction by showcasing breakthrough companies across various fields [23][26]. - The use of landmark media for free exposure of outstanding enterprises is a tangible representation of Qianhai's commitment to creating a conducive business environment [27][29]. - By presenting leading companies side by side, Qianhai facilitates high-level interaction and collaboration, breaking down industry barriers and stimulating ecological vitality [30][31]. Group 3: Chengcheng Group's Business Model - Chengcheng Group, founded in 2019, has rapidly become a leader in the domestic egg supply chain and digital transformation, driven by its vision of maximizing the value of every egg [38][39]. - The company employs an S2B2P model, leveraging big data and AI to ensure stable and high-quality egg supply while enabling cost reduction and value creation for downstream clients [41][42]. - Chengcheng Group integrates IoT, big data, and AI for precise management across the supply chain, significantly enhancing operational efficiency and risk resilience [43][44]. Group 4: Future Outlook - Chengcheng Group aims to continue leveraging Qianhai's innovative environment and policy support to deepen the integration of its core business areas, aspiring to lead the egg supply chain and contribute to China's agricultural technology revolution [54][56]. - The recognition received through the media display is seen as a milestone in the company's brand development and a testament to its commitment to food safety and sustainable agricultural development [51][55].
乘乘集团在深圳前海点亮“中国蛋”,媒体+赋能农业科技新标杆
Nan Fang Nong Cun Bao·2026-01-06 08:31