Core Viewpoint - The twelfth National Mass Ice and Snow Season (Sichuan Sub-venue) has commenced, promoting winter sports and consumer engagement in Sichuan through a three-month series of events and activities [3]. Group 1: Event Overview - The event is themed "Passion Ice and Snow, Vitality Sichuan" and aims to ignite enthusiasm for winter fitness across the province [3]. - The event features the ice and snow mascots "Mao Xue Wang" and "Bing Yao Mei," which embody local culture and the spirit of winter sports [3]. - A promotional song titled "Chuan Yue Bing Xue" has been released, highlighting iconic snow-capped locations in Sichuan [3]. Group 2: Activities and Competitions - The ice and snow season includes over 100 events such as skiing and roller hockey competitions, catering to various audiences from professional athletes to families [3]. - Activities like the Sichuan-Chongqing Cross-Country Skiing Race and Snow Carnival are designed to engage visitors with no prior experience in winter sports [4]. Group 3: Consumer Incentives - Various local ski resorts and ice rinks are offering targeted discounts and free tickets to make winter sports more accessible [5]. - The government is distributing 100,000 consumer vouchers worth a total of 1 million yuan to stimulate ice and snow-related spending [5].
为期三个月的全民健身冰雪季启幕 带来超百场健身赛事 在四川 雪是“动”词
Si Chuan Ri Bao·2026-01-06 08:45