元气森林剥离乳品品牌“北海牧场”,后者将独立运营
Jin Rong Jie Zi Xun·2026-01-06 09:28
Core Viewpoint - The ownership change of Beihai Pasture (Beijing) Dairy Co., Ltd. signifies the official separation of the "Beihai Pasture" brand from Yuanqi Forest Group, marking the beginning of its independent operational model [1] Group 1 - Yuanqi Forest announced at its 2025 distributor conference that it will divest the Beihai Pasture business to focus on the beverage sector [1] - The brand has established a specialized management team to promote its autonomous business development [1] - Beihai Pasture will continue to focus on low-temperature yogurt as its core business, enhancing product health attributes and increasing innovation efforts [1]