义利天下｜数贸新生代：自义乌，向世界

Group 1 - The core idea of the article highlights the emergence of a new generation in Yiwu, who are not just inheritors of their parents' businesses but are actively seeking innovation and change in the global market [1] - This new generation is leveraging AI tools and integrating offline experiences with online marketing strategies to enhance their business models [1] - They are focused on creating high-quality, aesthetically pleasing products that resonate with consumers worldwide, thereby contributing to the globalization of Chinese goods [1] Group 2 - The young entrepreneurs in Yiwu are incorporating cultural elements into their designs and developing original intellectual properties (IPs) [1] - There is a strong emphasis on the significance of their exports, which are seen as improving the quality of life for consumers in various regions, including Africa [7] - The article suggests that while Yiwu's small commodities are recognized globally, there is a need for a more systematic approach to branding these products [9]