宁夏泾源：“冰雪+”融合创新 激活暖冬经济

Core Insights - The article highlights the increasing winter tourism consumption in Jingyuan County, Ningxia, driven by its unique ice and snow resources and a series of government-led initiatives to stimulate the market [1][2][9] Group 1: Tourism Growth - From December 6, 2025, to January 5, 2026, Jingyuan County received 294,600 visitors, generating a total tourism expenditure of 24.44 million yuan, reflecting year-on-year growth of 10.8% and 11.8% respectively [2] - The county's winter tourism strategy focuses on "Ice and Snow +" to systematically activate the winter consumption market through a combination of government guidance and market-driven efforts [2][9] Group 2: Infrastructure and Services - The upgraded Yaha Ski Resort commenced trial operations on December 6, featuring improved ski trails catering to various skill levels and enhanced dining and retail services, which have significantly improved visitor experiences [5] - The integration of diverse offerings, such as food and sports events, has been emphasized to enhance visitor retention and overall consumption [8] Group 3: Marketing and Promotion - A promotional event titled "Hundred Travel Agencies Enter Jingyuan" was held on December 13, introducing local ice and snow resources to national travel agencies and media, resulting in over 30 cooperation intentions [7] - The launch of the Ningxia Winter Tourism Promotion Series and Ice and Snow Carnival attracted attention through cultural showcases and themed routes, aiming to integrate Jingyuan into a broader tourism economic circle [8] Group 4: Economic Impact - The county's approach to transforming "cold resources" into "hot economy" serves as a valuable reference for regions with rich ecological resources but seasonal constraints, showcasing a path to activate ice and snow potential for local economic growth [9]