抖音电商车厘子“果径无忧”权益上线 多重保障护航甜蜜经济

Group 1 - Douyin E-commerce launched the "Fruit Diameter Assurance" rights for cherries, enhancing quality assurance and supply chain optimization to create a reliable and enjoyable consumer experience during the peak consumption season from January 6 to January 15 [1][2] - Chilean cherries are a popular winter fruit choice, with an expected export value of over $3.091 billion in 2024, over 90% of which will be sold to China, making Douyin E-commerce a key online sales channel with a sales scale exceeding 3.7 billion yuan in the last production season [1][2] - The platform has established a comprehensive quality control system to prevent issues such as downgraded shipments and specification fraud, requiring merchants to include fruit diameter cards with shipments for consumer verification [2] Group 2 - Douyin E-commerce is increasing subsidy efforts to create competitive pricing, especially with the upcoming annual New Year goods festival, allowing consumers to purchase cherries at more affordable prices [2] - The company has improved its fulfillment capabilities by setting up shared cold storage warehouses in cities like Shenyang and Changchun to ensure freshness and reduce logistics costs, particularly addressing winter transportation issues [2] - The platform focuses on consumer needs through rights upgrades, supply chain optimization, and marketing innovation, ensuring a seamless journey from production to table for cherry consumers [3]