Core Insights - The 96th National Sugar and Wine Products Trade Fair is set to take place in Chengdu, attracting nearly 3,000 exhibitors and expected to draw close to one million attendees [4][3] - The event showcases the adaptability and innovation within the sugar and wine industry, with new products and strategies emerging to meet diverse consumer demands [6][8] Group 1: Industry Trends - The fair has seen a significant increase in participation, with nearly 3000 exhibitors, indicating a robust interest in the sugar and wine sectors [4] - The event is characterized by a strong presence of Sichuan flavor enterprises, with over 116 Sichuan-based companies participating, particularly in the seasoning category [10] - The competition is intensifying as consumer preferences become more diverse, leading to a rapid evolution in product offerings [8][11] Group 2: Product Innovations - New products are being introduced at the fair, such as a spicy sauce called "Fan Ye," highlighting the continuous innovation in the food and beverage sector [5] - Traditional liquor companies are also launching new products and adjusting pricing strategies, with some brands expecting significant price increases in the coming months [6][8] - Sichuan seasoning companies are reporting substantial order volumes, with some firms already securing over 200 million yuan in orders even before the fair officially begins [9][11] Group 3: Market Dynamics - The fair serves as a platform for industry players to gauge market changes and consumer preferences, with a notable shift towards wine consumption as the wine exhibition area has expanded significantly [8] - The event is also a venue for discussions on the internationalization of Chinese liquor, with experts emphasizing the need for cultural elements to resonate with younger consumers [14][15] - The Sichuan tea industry is leveraging the fair to enhance brand visibility, with local tea companies inviting attendees to experience their products, despite limited formal representation at the event [19][20]
糖酒会：八方商贾汇聚蓉城 年年春糖年年有新变化
Si Chuan Ri Bao·2026-01-06 11:24