第二届中国煤科品牌发布会在京举行 正式发布四大类20项明星品牌

Core Viewpoint - China Coal Technology and Engineering Group Corp (China Coal) is enhancing its brand value and showcasing its achievements in brand development through the launch of 20 star brands at its second brand release conference held in Beijing on January 6, 2026 [1][2]. Group 1: Brand Development and Achievements - The State-owned Assets Supervision and Administration Commission (SASAC) emphasizes the importance of brand leadership for central enterprises, highlighting China Coal's significant progress in brand building and its role in ensuring national energy security and promoting high-quality industry development [1][2]. - China Coal has integrated brand development into its overall operations, leading to a systematic approach to brand management and a solid foundation for brand value creation, with a stable growth trend in brand value from 2022 to 2024 [1][2]. Group 2: Strategic Goals and Future Directions - China Coal aims to consolidate its brand achievements, focus on independent innovation, and enhance its global presence to establish itself as a leading international brand in the coal industry [2]. - The company is committed to building a clean, low-carbon, safe, and efficient modern energy system, integrating smart technology with the coal industry, and fulfilling its mission as a central enterprise [2]. Group 3: Star Brands and Recognition - The conference announced the release of four categories of star brands, including "Quality Brand Enterprises," "Gold Medal Excellent Products," "Gold Medal Engineering Projects," and "Gold Medal Quality Services," showcasing the company's innovative capabilities and industry leadership [3]. - Specific recognitions included five research institutes awarded as "Quality Brand Enterprises" and several products and projects recognized for their excellence, reflecting the company's commitment to quality and innovation [3]. Group 4: Brand Strategy and Communication - The launch of the "China Coal Brand Manual" highlights the company's brand strategy, key products across six industrial sectors, and its strengths in technological innovation and integrated service capabilities [4].