星巴克深耕济南十五载 不断焕发消费者“星”体验

Core Insights - Starbucks has celebrated its 15th anniversary in Jinan, marking a significant milestone in its journey with local customers and coffee enthusiasts [1] - The company has transformed its Jinan Hang Lung Plaza store into an "anniversary theme store," incorporating local seasonal elements into its decorations [1] Group 1: Company Development - Over the past 15 years, Starbucks has continuously integrated into the lives of coffee lovers in Jinan by expanding its store types, enhancing the "Star" experience [1] - The company has introduced various store formats, including core stores that foster human connections, premium selection stores for higher quality coffee experiences, green stores promoting sustainable living, and pet-friendly stores [1] Group 2: Employee Growth - Employees like Dai Qiuyuan express a sense of achievement and belonging through Starbucks' diverse development platform, which allows them to acquire new skills in both coffee expertise and store management [1] Group 3: Community Connection - In Jinan, coffee serves as a connection point, linking baristas with customers and Starbucks with the city, creating unique memories for the local people [2] - Starbucks aims to continue its journey with Jinan by offering richer coffee experiences, fostering warmer human connections, and creating more diverse third spaces for customers and partners [2]