Zhong Guo Jin Rong Xin Xi Wang·2026-01-06 12:09Core Insights - The article highlights the booming ice and snow tourism in Heilongjiang, attracting visitors from all over the country to enjoy winter activities [1] - China Construction Bank's Heilongjiang branch has launched a series of financial initiatives to enhance the travel experience for tourists [1] Group 1: Financial Initiatives - The bank has introduced three key promotional activities: "Enjoy Fun Shopping," "Enjoy Fun Playing," and "Enjoy Fun Points," aimed at stimulating consumer spending in the ice and snow tourism sector [1] - Collaborations with major merchants such as Xinhua Mart, Songlei, Yuanda, and others have led to credit card discount promotions, resulting in a transaction volume exceeding 10 million yuan [1] - The initiatives not only improve the shopping experience for consumers but also help merchants attract more customers during the peak ice and snow tourism season, enhancing both sales and reputation [1] Group 2: Travel and Fuel Discounts - In response to the increased travel demand due to the ice and snow tourism boom, the bank has extended discounts to fuel purchases, specifically through a collaboration with PetroChina [1] - This promotion attracted 25,000 participants and provided 700,000 yuan in subsidies, effectively reducing travel costs for both tourists and local residents [1] - The practical discounts are designed to facilitate easier travel for visitors heading to ice and snow attractions, contributing to the overall enhancement of Heilongjiang's tourism quality [1]