6年撤销超1.3万家分支机构，险企“瘦身”持续

Core Viewpoint - The insurance industry is undergoing significant restructuring, with a notable number of branch offices being closed, driven by cost-cutting measures and the shift towards digital services [1][2][3]. Group 1: Branch Office Closures - In 2025, a total of 3,102 insurance branch offices were closed, contributing to a total of 13,379 closures from 2020 to 2025 [1][2]. - Major insurance companies, such as China Life, have seen substantial closures, with approximately 800 branches shut down in 2025 alone [2]. - The closures have primarily affected marketing service departments, which are easier to eliminate due to their singular functions [1][3]. Group 2: Reasons for Closures - The closures are attributed to the push from the National Financial Regulatory Administration to eliminate inefficient institutions and improve market exit mechanisms [3]. - Cost pressures, including high fixed costs that many local branches cannot cover, have driven companies to streamline operations [3][5]. - The rise of online services has reduced the necessity for physical branch offices, allowing many functions to be performed digitally [5][6]. Group 3: Transformation of Branch Functions - Insurance companies are not merely reducing branch offices but are also transforming their roles to focus on more complex services, such as community health and wealth management [6][7]. - Future branch offices are expected to serve as comprehensive service centers rather than just sales points, emphasizing customer experience and brand engagement [7]. - The strategy will shift from broad coverage to precise targeting, integrating online and offline functions [6][7].