农业农村部：强化品牌引领消费 推动品牌目录转化为消费目录

Core Viewpoint - The Chinese government is promoting green consumption through the enhancement of agricultural branding and the implementation of a comprehensive agricultural brand cultivation plan [1] Group 1: Agricultural Branding - The Ministry of Agriculture and Rural Affairs is strengthening brand-led consumption by implementing an agricultural brand cultivation plan [1] - Over 1,400 regional public brands, more than 2,000 enterprise brands, and 2,300 green quality product brands have been included in the provincial agricultural brand directory for focused cultivation [1] - The aim is to transform the brand directory into a consumption directory to boost consumer engagement with these products [1]