扫描“主播”丨直播算命带货的“程程正能量”相关账号被封禁，店铺商品清空

Core Viewpoint - The live streamer "Cheng Cheng Positive Energy" is accused of false advertising and consumer fraud by fabricating stories related to superstitious activities and selling overpriced functional products, including a "destiny-changing" pendant [1][2]. Group 1: Allegations and Actions - The team behind "Cheng Cheng Positive Energy" utilized a network of approximately 900,000 followers to target elderly individuals, employing emotional engagement and fabricated narratives to promote superstitious beliefs regarding health and fortune [1]. - Following the report on January 5, 2026, multiple accounts associated with the streamer were banned on platforms like Kuaishou and Douyin, rendering them inaccessible for followers [1][2]. Group 2: Marketing Tactics - The team exaggerated the benefits of a 999 yuan "Buddha pendant," claiming it could "bring blessings" and "change destiny," while also fabricating claims about increased agricultural yields for farmers who wore it [2]. - They employed scarcity tactics, suggesting limited availability and high costs for rituals (implying a fee of 376,000 yuan for a 30-minute ceremony), while avoiding discussions about the product's material and production qualifications [2]. Group 3: Product Listings and Availability - The Kuaishou store linked to "I am Mr. Liu" has removed all previously listed high-priced functional products, including energy blankets and chips, leaving only the basic store information available [2].