Core Viewpoint - The industry is entering a phase of growth for RGB-Mini LED TVs and generative AI 2.0, with Mini LED TVs expected to experience growth despite market challenges [1][3]. Group 1: Mini LED TV Market Dynamics - Major brands like Hisense, Samsung, LG, and TCL are focusing on high-end Mini LED TVs at CES 2026, emphasizing color richness and realism [3][5]. - RGB-Mini LED technology is becoming a significant branch of high-end television technology, narrowing the quality gap with OLED TVs and even surpassing them in color gamut [5][6]. - Mini LED TVs are projected to grow in market share, with an expected shipment of 21.1 million units in 2026, representing a 58% year-on-year increase [10]. Group 2: Competitive Landscape - Hisense's RGB-Mini LED technology introduces a fourth cyan LED chip, achieving 110% BT.2020 color gamut and reducing blue light [4][6]. - Samsung's Micro RGB TVs utilize smaller LED chips to enhance image quality, while TCL's SQD-Mini LED TVs achieve high brightness levels and color accuracy [4][6]. - The competition among brands has shifted from basic specifications to differentiated display technologies, focusing on light sources, chips, and color management systems [6][12]. Group 3: Future Projections - Despite an overall decline in global TV shipments, Mini LED TVs are expected to grow by 40% in 2026, reaching a market penetration of 10% [10]. - The global shipment of Mini LED TVs is anticipated to reach 16.12 million units in 2026, marking a significant growth of 30.1% year-on-year [11]. - Chinese brands are expected to narrow the gap with global leaders, potentially challenging for the top position in the global TV market by 2026-2027 [12]. Group 4: AI Integration - The integration of AI in the television industry is expected to deepen, with companies like Samsung, LG, Hisense, and TCL focusing on AI-driven enhancements for user interaction and content generation [12]. - The industry is entering a generative AI 2.0 phase, enhancing user experience through improved audio-visual quality and multi-modal interactions [12].
CES2026:Mini LED是彩电焦点,中韩企业比拼谁更出色