Where Food Comes From, Inc. Announces Launch of RaiseWell® Certified: A New Standard for Natural Livestock Production

Core Insights - Where Food Comes From, Inc. (WFCF) has launched RaiseWell® Certified, a new standard for animal care and verified natural raising practices aimed at enhancing transparency in supply chains [1][6] - The certification responds to increasing consumer and retailer demand for responsibly raised proteins, providing verified claims for brands and foodservice operators [2][3] Group 1: Certification Details - RaiseWell Certified mandates responsible animal raising practices throughout the animal's life, prohibiting antibiotics and added growth hormones, and ensuring traceability back to the source of origin [3][4] - The certification aims to align with consumer values, offering clarity on food sourcing and production practices [3][4] Group 2: Integration and Market Impact - RaiseWell Certified can be integrated with WFCF's existing CARE Certified standard, which focuses on animal care, environmental stewardship, and community [5] - This integration allows producers and retailers to bundle claims, creating a comprehensive, audit-ready package that includes various verified livestock-raising attributes [5][6] Group 3: Market Position and Services - The introduction of RaiseWell Certified represents a strategic expansion of WFCF's verification solutions, supporting growth in value-added protein markets and the demand for ethically raised products [6] - WFCF supports over 17,500 stakeholders in the food production industry, providing verification services and analytics to enhance production practices and consumer engagement [7]