宁夏贺兰山东麓葡萄酒邀餐饮商家共拓消费新场景

Core Insights - The Ningxia Helan Mountain East Foothill wine industry is experiencing growth through innovative marketing strategies that integrate wine culture into everyday dining experiences [1][2] - The first phase of the initiative involved 30 pilot restaurants, which saw significant improvements in customer spending and wine order rates [1] - The second phase aims to expand the program by inviting more quality restaurants in Yinchuan, offering incentives such as promotional discounts and sales rebates [2] Group 1 - The first phase of the initiative utilized a "joint promotion + precise empowerment" model, covering various dining formats including mid-to-high-end restaurants and specialty hot pot [1] - Pilot restaurants reported a noticeable increase in average customer spending due to the integration of Helan Mountain wine with local cuisine [1] - The program included free provision of wine accessories, training for staff, and a sales incentive mechanism to enhance the wine consumption experience [1] Group 2 - The Helan Mountain East Foothill wine is recognized as a geographical indication product, supported by over a thousand international awards, enhancing its reputation in the dining scene [2] - The second phase continues the "zero-threshold cooperation" concept, offering free materials and promotional vouchers to participating restaurants [2] - The initiative aims to replicate the success of the first phase, making Helan Mountain wine accessible from high-end wineries to everyday dining tables [2]