Globenewswire·2026-01-06 14:00Core Insights - Super League has acquired an interest in the popular Roblox game Hide or Die!, which has been visited over 570 million times in 16 months, marking a strategic shift towards ownership of cash-generating assets in the gaming sector [1][2] - The acquisition is expected to enhance Super League's profitability and provide brand partners access to a large, engaged audience on Roblox, which has 151.5 million average daily active users as of September 30, 2025 [5][2] - The gaming industry is increasingly recognized for its cultural significance, with over 80% of individuals under 45 in the U.S. playing video games, highlighting a gap in monetization opportunities that Super League aims to exploit [2][5] Company Strategy - The CEO of Super League emphasized the importance of acquiring proven, revenue-generating properties like Hide or Die! to build a portfolio of equity ownership interests, providing long-term flexibility in value structuring [2][4] - The company aims to leverage its capabilities in scalable media solutions and branded content activations to drive revenue growth and deliver sustainable shareholder returns [2][4] Market Context - Roblox continues to demonstrate significant engagement, with users conducting over 50 million searches and updating avatars 274 million times daily, indicating a strong market for branded virtual apparel [5] - The creators of Hide or Die! have benefited from the Roblox Developer Exchange Program, which has generated over $1 billion globally in the past year, showcasing the financial potential within the platform [6]