TUMS Unveils Sweepstakes and Limited-Edition Burn Ball to Help Fans "Pass the TUMS" Ahead of Football's Big Game

Core Insights - TUMS is launching the first-ever Burn Ball, a limited-edition football designed to provide heartburn relief during the Big Game, addressing the needs of one in four viewers who experience heartburn while watching [1][5] - The campaign features a partnership with YouTube star Eric Decker, known as Airrack, who will engage fans through a social media sweepstakes encouraging creative participation [2][4] Product Launch - The Burn Ball is engineered to be thrown and opened to reveal TUMS Chewy Bites, providing fast-acting heartburn relief [1] - The product will be available for purchase exclusively on TUMSshop.com in a limited run [1] Marketing Campaign - The PassTheTUMS Sweepstakes runs from January 9 to January 25, allowing fans to showcase their trick passes on social media platforms like Instagram, TikTok, and YouTube Shorts [3][5] - Grand prize includes $5,000 for the most creative entry, with additional prizes of $50 UberEats gift cards for 50 winners [4][5] Brand Positioning - TUMS emphasizes its commitment to providing fast and effective heartburn relief, particularly during food-centric events like the Big Game [5][8] - The brand's product range includes TUMS Chewy Bites and Gummy Bites, which offer multi-symptom relief [8]