古猫科技创始人汤诗伟：数字文博不缺载体与技术，需要的是精细化运营

Core Viewpoint - The article discusses how a cultural and creative enterprise, Guma Technology, is transforming museums through digital technology and innovative storytelling, making them more accessible and engaging to the public [1] Group 1: Company Background - Guma Technology was founded by Tang Shiwei, who previously served as the director of the ancient architecture department at the Chengdu Archaeological Research Institute, emphasizing the need for quality content and sustainable operations in the digital cultural heritage sector [4][8] - The company aims to make museums not only popular but also lively, focusing on modern technology to enhance public interest in Chinese culture and artifacts [9] Group 2: Industry Challenges and Opportunities - The museum and ancient architecture sectors face challenges in reaching the public and creating lasting impact, as highlighted by Tang's experiences with the ancient Shu Kingdom's heritage application project [7] - The rise of digital technology and new communication methods presents an opportunity for the cultural heritage sector to engage with a broader audience [7][9] Group 3: Digital Innovation and Growth - Guma Technology has rapidly established itself in the digital cultural heritage field, collaborating with around 100 museums, including prominent ones like the Sanxingdui Museum and the Dunhuang Academy [12] - The company has successfully ventured into short video content, gaining over 500,000 followers on platforms like Douyin and Bilibili, showcasing the importance of content output and IP development in the cultural heritage sector [12][14] Group 4: Future Trends - The digital cultural heritage industry lacks quality content and sustainable operational capabilities, which are crucial for long-term success [14] - Tang emphasizes the importance of continuous output and establishing new identities in a content-driven era, indicating a shift towards more engaging and innovative approaches in the sector [14]