年度业绩突破85亿，单日客流近20万——北京朝阳合生汇诠释商业“新质生产力”

Core Insights - Beijing Chaoyang Heshenghui achieved a record sales of 8.5 billion in 2025, with a year-on-year increase of nearly 15%, and daily foot traffic reached nearly 230,000, marking a new high since its opening in 2017 [1][6] Group 1: Operational Excellence - The mall effectively manages over 100,000 daily visitors, with peak times seeing up to 200,000, necessitating efficient coordination across various operational aspects such as safety, hygiene, and facility load [1] - Heshenghui's strategic location near CBDs and residential areas allows it to cater to diverse customer groups, including tourists, students, and local residents, enhancing its appeal [1] - The mall has implemented thoughtful amenities for different demographics, such as luggage storage, family rooms, and exclusive discounts for students and seniors, creating a welcoming environment [1][2] Group 2: Customer Engagement and Experience - In 2025, Heshenghui opened over 100 new brands, including 30 high-quality flagship stores, and hosted more than 300 events, fostering a vibrant atmosphere [3] - The event selection mechanism focuses on unique and engaging experiences, such as celebrity appearances and exclusive product launches, which enhances customer attraction and retention [3][4] - Heshenghui has cultivated a strong emotional connection with customers through active engagement and responsiveness to feedback, transforming complaints into constructive dialogue [4] Group 3: Long-term Value and Strategic Positioning - As a key brand under Hesheng Group, Heshenghui exemplifies the company's operational capabilities and brand value, contributing to its overall performance [6][7] - The mall's success serves as a "live advertisement" for Hesheng's light-asset model, providing strong credit backing for brand collaborations and management expansion [6] - Heshenghui's continuous high occupancy rates and popularity provide stable cash flow and brand premium, positioning it as a growth engine and safety net for the group [7]