Dogfish Head Puts January's Pressures on Ice with “30 Minute Time Bank” Pop-Up

Core Concept - Dogfish Head is launching a "30 Minute Time Bank" pop-up experience to encourage self-care and relaxation during the busy New Year season, offering participants 30 minutes of uninterrupted time to engage in sensory and creative activities [1][2][3] Company Overview - Dogfish Head is known for its commitment to quality, creativity, and non-conformity in brewing unique beers with high-caliber culinary ingredients, having been in operation for over 30 years [6] - The brewery has expanded its offerings beyond craft beer to include a range of spirits and ready-to-drink cocktails, positioning itself as a versatile player in the beverage industry [6] Product Details - The "30 Minute Light IPA" is a key product featured in the pop-up, characterized by its low calorie count of 95 calories and 4.0% ABV, making it a lighter choice without compromising on flavor [2][4] - This IPA is brewed using a unique method that results in a less bitter and more aromatic beer, appealing to health-conscious consumers who still desire taste [4] Event Information - The "30 Minute Time Bank" pop-up will be free and open to individuals aged 21 and over, with options for walk-ins or advance registration via Eventbrite [5] - The event is scheduled for January 17, 2026, at 1 p.m. in New York City, providing a space for attendees to relax and enjoy the brewery's offerings [7]