Dogfish Head Puts January’s Pressures on Ice with “30 Minute Time Bank” Pop-Up

Core Concept - Dogfish Head is promoting a unique pop-up experience called "30 Minute Time Bank" to encourage individuals to take a break during the busy New Year season, highlighting the brewery's 30 Minute Light IPA as a perfect beverage choice for this initiative [1][2][3] Group 1: Event Details - The "30 Minute Time Bank" is a one-day pop-up event designed to provide attendees with 30 uninterrupted minutes to relax and engage in sensory experiences [1][2] - The event will feature interactive stations that include music, creative activities, and complimentary samples of the 30 Minute Light IPA [3][4] - The pop-up is free and open to individuals aged 21 and over, with an option to register in advance via Eventbrite [5] Group 2: Product Information - The 30 Minute Light IPA is a low-calorie beer option with only 95 calories and 3.6g of carbs per 12oz can, making it a healthier choice without sacrificing flavor [4][8] - This IPA is characterized by its continual hopping process, resulting in a less bitter and more aromatic profile compared to traditional IPAs [4][8] - The beer is positioned as part of Dogfish Head's Minute Series, appealing to consumers looking for flavorful yet lighter beer options during the New Year [4][8] Group 3: Company Background - Dogfish Head has been committed to brewing unique beers with high-quality ingredients for over 30 years, expanding its offerings to include spirits and ready-to-drink cocktails [5] - The company emphasizes creativity and non-conformity in its brewing philosophy, aligning with the "better-for-you" trend in the beverage industry [3][5]