Core Insights - Under Armour, Inc. (UAA) is experiencing positive momentum outside North America, particularly in EMEA and Latin America, indicating the effectiveness of its global turnaround strategy [1][5] EMEA Performance - In EMEA, Under Armour achieved a year-over-year revenue growth of 12% (7% on a currency-neutral basis) in Q2 of fiscal 2026, driven by strong full-price wholesale and direct-to-consumer sales [2][9] - Strategic brand activations, including culturally relevant football campaigns and premium collaborations, have enhanced brand visibility while maintaining pricing discipline, contributing to sustained growth in the region [2][5] Latin America Performance - Latin America reported a revenue increase of 15% (14% on a currency-neutral basis), with growth across both wholesale and direct-to-consumer channels, supported by improved brand awareness and effective marketplace management [3][9] - The region's performance reflects Under Armour's ability to consistently scale its brand while effectively leveraging local demand dynamics [3] Management Guidance - For fiscal 2026, Under Armour anticipates EMEA revenues to grow at a high-single-digit rate, which is expected to offset pressures in North America and APAC [4][9] - This outlook positions EMEA as a crucial component for near-term stability and future global growth [4][5] Overall Strategy and Market Position - The momentum in EMEA and Latin America highlights Under Armour's progress in its international strategy, with disciplined execution and rising brand relevance set to stabilize results and support a return to sustainable, profitable growth [5] - Under Armour's shares have increased by 11.8% over the past three months, outperforming the industry average growth of 0.3% [6]
UAA's EMEA & Latin America Momentum Signals Strong Global Upswing