九部门推20项新政，春节消费将掀绿色热潮

Core Viewpoint - The Chinese government is actively promoting green consumption as part of its broader strategy for sustainable development, with specific policies and initiatives aimed at enhancing consumer awareness and participation in environmentally friendly practices [3][4]. Group 1: Green Consumption Definition and Importance - Green consumption, also known as sustainable consumption, encompasses three main aspects: prioritizing pollution-free and health-beneficial products, adopting green principles while ensuring comfort and health, and emphasizing proper waste disposal throughout the consumption process [3]. - The promotion of green consumption aligns closely with national development strategies, as highlighted in the 2025 government work report, which emphasizes the acceleration of green and low-carbon economic development [3]. Group 2: Achievements in Green Consumption - From 2024 to 2025, the nationwide implementation of vehicle trade-in programs resulted in 18.3 million vehicles being replaced, with nearly 60% being new energy vehicles; the home appliance trade-in program reached 192 million units, with over 90% being first-level energy-efficient products [4]. - These initiatives collectively generated a sales volume of 3.92 trillion yuan, benefiting approximately 494 million consumers [4]. Group 3: Challenges in Green Consumption - Current challenges in the development of green consumption include the lack of unified standards for green products, the need for improved incentive mechanisms, and the urgent requirement to enhance public awareness of green consumption [4]. Group 4: Policy Initiatives for Green Consumption - A joint notification issued by nine government departments outlines 20 measures across seven areas to promote green consumption, providing a clear roadmap for the 14th Five-Year Plan period [5]. - Key initiatives include increasing the supply of green agricultural products, promoting energy-efficient home appliances, and enhancing the quality of green service consumption [7]. Group 5: Enhancing the Green Consumption Environment - Efforts to optimize the green consumption environment will involve accelerating the promotion of energy-saving equipment, increasing the proportion of green electricity usage, and advocating for green travel [8]. - The government plans to strengthen financial support through subsidies, credit support, and innovative financial products to bolster green consumption [8]. Group 6: Seasonal Promotion of Green Consumption - The upcoming 2026 Spring Festival is seen as a significant opportunity to advocate for green consumption, with various promotional activities planned to encourage the purchase of green and high-quality agricultural products [10][11]. - Collaborative efforts among multiple provinces and cities have led to the launch of over 200 provincial-level key activities aimed at promoting green agricultural products during the festive season [11].