蔚来百万台落地！李斌“反焦虑”：中国车企不止3到5家能活下来

Core Insights - NIO has officially reached the milestone of producing its one millionth vehicle, marking a significant achievement since its establishment in 2015 [2][4] - The company has experienced a notable acceleration in production, with the first 500,000 vehicles taking over nine years to produce, while the next 500,000 were completed in less than 20 months [4] - NIO's CEO, Li Bin, has outlined three developmental phases for the company, with the current phase focusing on brand synergy and expanding product offerings [5] Production and Sales Performance - In the first year of the third phase, NIO delivered 326,000 vehicles, a year-on-year increase of 46.9%, although it fell short of its target of 444,000 vehicles, achieving a completion rate of 74% [5] - The company plans to enhance its sales network by opening comprehensive stores in lower-tier cities, targeting 210 cities for channel expansion by 2026 [8] Future Plans and Market Strategy - NIO aims to switch to its third-generation platform technology in 2026, with new models like the L90 and the updated ES8 expected to drive sales [8] - The company plans to add 1,000 battery swap stations and has already partnered for 500 stations, with the fifth-generation swap station set to be deployed in early 2026 [8] - NIO's international strategy focuses on entering 40 countries and regions by 2026, with the first right-hand drive model debuting at the Singapore Auto Show [9] Financial Outlook - NIO anticipates a growth rate of 40% to 50% annually, projecting to reach 5 million vehicles by 2035 if this growth is sustained [9] - The company reported a gross margin of over 20% for the fourth quarter, with a significant reduction in losses compared to the previous year [14]