“程程正能量”，被封禁

Core Viewpoint - The news reports on the fraudulent activities of the influencer "Cheng Cheng Positive Energy," who is accused of misleading advertising and consumer fraud through the sale of "destiny-changing" pendants and overpriced functional products [1][2]. Group 1: Fraudulent Activities - The influencer's team utilized a network of accounts with a total of approximately 900,000 followers to target elderly individuals, employing emotional engagement and fabricated narratives to promote fortune-telling live streams [1][2]. - The team exaggerated the efficacy of a 999 yuan "Buddha pendant," claiming it could "bring blessings" and "change destiny," while also fabricating stories about increased agricultural yields for farmers who wore it [2]. Group 2: Marketing Tactics - The marketing strategy included "scarcity marketing," suggesting that limited availability and the inability to see the shopping cart link indicated that the customer had not been selected by the "ancestor," which pressured elderly customers into making hasty purchases [2]. - The influencer's team rationalized the high price of the pendant by referencing a "high ceremony cost" of 376,000 yuan for a 30-minute ritual, while avoiding discussions about the product's material and production qualifications [2]. Group 3: Account Suspension and Product Removal - Following the exposure of these activities, all related accounts on the Kuaishou platform were banned, and the accounts could no longer be followed or accessed [1]. - The associated Kuaishou store, which previously offered various high-priced functional products, has removed all items, leaving only the basic information framework of the store [2].