Zheng Quan Ri Bao·2026-01-06 16:39Core Insights - The first land auction of 2026 in Shanghai concluded with two plots sold in the Pudong New Area and Minhang District, totaling approximately 4.57 billion yuan, with both plots sold at their reserve prices, aligning with current market expectations [1][2] Group 1: Pudong New Area Plot - The Pudong plot, with a planned residential area of about 67,300 square meters, was acquired by Yuexiu Property Co., Ltd. for 2.56 billion yuan, resulting in a floor price of approximately 38,000 yuan per square meter [1] - This acquisition is expected to strengthen Yuexiu's product recognition and influence in Shanghai's core areas, as the company ranked seventh among Shanghai real estate firms in total sales in 2025 [1] Group 2: Minhang District Plot - The Minhang plot, packaged for sale, has a total construction area of about 60,100 square meters, with residential space of approximately 54,800 square meters. It was won by Shanghai Zhijiang Group for a total price of 2.009 billion yuan, translating to a floor price of about 33,400 yuan per square meter [2] - The Minhang plot benefits from significant integration of industry and city, with strong demand for residential services driven by nearby educational and healthcare facilities, enhancing the area's livability [2] Group 3: Market Trends - The overall participation of real estate companies in the auction reflects a rational approach, focusing on certainty and controlled investment pace, with a preference for core and quality areas [2][3] - The recent land transactions indicate a stable trend in residential land sales in Shanghai since 2025, with developers favoring areas with controllable products and strong sales certainty rather than broad expansion [2]