P448 Taps Former Nike Exec Jordan Morrell as CEO, Debuts New Store Design in Shanghai

Core Insights - P448 has appointed former Nike executive Jordan Morrell as its new CEO to drive growth and profitability [1] - Morrell aims to enhance customer engagement and attract new brand loyalists through strategic market focus and improved digital experiences [2] Leadership Background - Morrell previously served as senior vice president and chief product officer at Archipelago, overseeing design and product management for various consumer brands [3] - His extensive experience includes over a decade at Nike, where he held roles such as vice president of strategy and operations and general manager of global Nike Design [4] - Morrell began his career in investment banking at Deutsche Bank and has also worked with the Museum of Modern Art and real estate developer Hines Interests [5] Retail Expansion - P448 has launched a new flagship store in Shanghai's iapm Mall, featuring a fresh design by acclaimed designer Woody Yao [6] - The store design incorporates the brand's logo into various elements, transforming the retail space into a three-dimensional brand statement [7] - The creative director of P448 expressed optimism that the new store design will significantly enhance brand awareness and reflect the brand's philosophy [7]