How Mastercard Is Diversifying Growth Beyond Card-Based Payments

Core Insights - Mastercard is evolving from a card-network operator to a comprehensive technology and services platform, with value-added services becoming a significant growth driver [1][9] Value-Added Services - Mastercard's value-added services (VAS) include fraud prevention, cybersecurity, data analytics, loyalty programs, open banking, and identity verification, enhancing efficiency and decision-making for banks, merchants, fintechs, and governments [2] - The net revenues from value-added services rose by 21% year-over-year on a currency-neutral basis in the first nine months of 2025, now accounting for nearly 40% of total revenues, indicating a shift towards revenue diversification [4][9] Artificial Intelligence Integration - Artificial intelligence plays a crucial role in Mastercard's VAS, improving fraud detection, real-time risk assessments, and identity verification, bolstered by the acquisition of Recorded Future for enhanced cyber threat intelligence [3] Competitive Landscape - Competitors like Visa and American Express are also enhancing their value-added services, with Visa focusing on digital identity and fraud prevention, while American Express offers real-time fraud monitoring and merchant analytics [6][7] Stock Performance and Valuation - Over the past year, Mastercard's shares increased by 11.1%, contrasting with a 6.7% decline in the industry [8] - The company trades at a forward price-to-earnings ratio of 29.79, above the industry average of 20.55, and has a Zacks Consensus Estimate indicating a 12.5% growth in earnings for 2025 [10][12]