北京西城将推动老字号复兴 助力老字号“触网出海”

Group 1 - The core idea emphasizes the importance of revitalizing traditional brands, known as "old brands," as a means of cultural heritage and economic activity, which will support consumption and openness in Beijing's Xicheng District [2] - By 2025, Xicheng District aims to achieve significant results in promoting openness and consumption, with a reported investment of 209.12 billion yuan in the "Two Districts" project, marking the first place in the city for five consecutive years [2] - The district has seen a 42.8% year-on-year increase in the number of stores eligible for tax refunds for outbound tourists, totaling 270 stores [2] Group 2 - The construction of a consumption space layout termed "One Axis, Six Cores, and Three Belts" is a key focus for 2026 and the 14th Five-Year Plan period [3] - The "One Axis" refers to the cultural experience consumption axis along the central axis, while the "Six Cores" include six key commercial areas, such as Xidan's trendy fashion district and Shichahai's leisurely lifestyle scene [3] - The district plans to implement measures to enhance commercial vitality, including consumption promotion policies, support for the revival of old brands, and the issuance of consumption vouchers [3]