把“泼天富贵”接稳留住——看徐州如何答好“人气经济”考卷

Core Insights - The New Year's holiday in Xuzhou marked a significant increase in tourism and consumer spending, reflecting the city's ongoing efforts to enhance its "people economy" and cultural tourism supply system [1][4][6] Group 1: Tourism and Economic Performance - During the New Year's holiday from January 1 to 3, Xuzhou's 61 key commercial enterprises achieved sales of approximately 6.38 billion yuan, indicating a strong start to 2026 for the cultural tourism market [1] - Xuzhou received 151.56 million visitors during the holiday, with total consumer spending reaching 6.25 billion yuan, representing year-on-year increases of 31.94% and 30.15% respectively [4] - From 2023 to 2026, the number of visitors increased from 869,000 to 151.56 million, and total consumer spending grew from 320 million yuan to 6.25 billion yuan, with an average annual growth rate exceeding 23% [6] Group 2: City Governance and Service Improvement - The city's ability to manage the influx of visitors effectively, including traffic management and emergency services, showcased its governance capabilities under pressure [6] - Xuzhou's government has played a crucial role as a guide and investor in enhancing tourism offerings, such as the immersive night tour project "Pengcheng Fenghua," which has attracted 400,000 visitors and generated over 75 million yuan in revenue [10] - The city has implemented various initiatives to improve tourism services, including free shuttle buses between attractions and extended opening hours for cultural venues, creating a comprehensive and user-friendly tourism service network [10] Group 3: Sustainable Tourism Development - Xuzhou's approach to tourism is not just about attracting visitors but also about creating lasting experiences that encourage repeat visits, transforming short-term traffic into long-term engagement [8][11] - The integration of cultural heritage and modern experiences, such as the restoration of historical sites and the introduction of AR technology, enhances visitor engagement and extends their stay [14][13] - The city has developed a positive feedback loop where increased visitor numbers lead to higher consumer spending, which in turn drives improvements in services and governance, ultimately enhancing the city's image and attractiveness [16][18]