FloQast CFO on why the demand for accountants is ‘skyrocketing’

Core Insights - FloQast, an accounting software firm founded in 2013, has grown to employ about 800 people and raised over $280 million from external investors, indicating its transition from a startup to a more established company [2][3] - The company has innovatively engaged in B2B marketing through a comedy series called "PBC," which aims to make accounting appear more appealing and relatable [2][3] - The accounting industry is facing a significant talent shortage, and despite advancements in automation, the demand for accountants is expected to increase in the coming years [2][3] Company Overview - FloQast positions itself as "by accountants, for accountants," emphasizing its understanding of the accounting profession through its workforce, which largely consists of former accountants [5] - The company’s mockumentary series "PBC" has received positive feedback from the accounting community, reinforcing its connection with customers and showcasing its industry knowledge [5] Industry Context - The accounting profession is currently experiencing a well-documented talent shortage, which poses challenges for firms in meeting increasing demands [2][3] - The distinction between probabilistic and deterministic artificial intelligence is highlighted as a key area of focus for differentiating FloQast in a saturated tech market [3]