视频丨4.5万亿元新蓝海！情绪消费赛道崛起

Group 1 - The core viewpoint is that emotional consumption is rapidly emerging as a significant growth driver in the consumer market, with a market size expected to exceed 4.5 trillion yuan by 2029, up from 1.63 trillion yuan in 2022 and projected to reach 2.72 trillion yuan by 2025 [3] - Emotional consumption is shifting from a focus on "cost-performance" to "emotional value," with over 90% of young people recognizing the importance of emotional value and nearly 60% willing to pay for it [1][3] - The emotional consumption market encompasses various sectors including toys, shopping, cultural tourism, pets, technology, and dining, with young consumers being the primary drivers [1][3] Group 2 - Experts highlight that Chinese products have unique advantages in the emotional consumption sector, attributed to a positive transformation in the image of "Made in China" and the country's creative capabilities that resonate with young consumers [8] - Emotional consumption serves as a connector between supply and demand, maximizing consumer potential and offering businesses opportunities to tap into local cultural elements and heritage as emotional consumption objects [9] - The dual nature of emotional consumption encompasses both material and spiritual aspects, contributing to market vitality and social psychology, with expectations for further growth as regulatory frameworks and market supply improve [9]