岗什卡雪峰景区“冷资源”引爆“热经济”

Core Insights - The article highlights the growing popularity of Gangshika Snow Peak as a winter tourism destination, attracting a significant number of visitors and generating substantial economic benefits [1][2]. Group 1: Visitor Statistics and Economic Impact - In 2025, Gangshika Snow Peak received 958,600 visitors, generating a total tourism expenditure of 71.895 million yuan [1]. - During the New Year holiday in 2026, the scenic area welcomed 24,500 visitors, indicating a strong interest in winter tourism [1]. Group 2: Accessibility and Transportation Improvements - Gangshika Snow Peak is located less than 200 kilometers from Xining, with a travel time of approximately 2 hours, making it the closest snow mountain above 5,000 meters to a city in China [2]. - The completion of the Lanzhou-Xinjiang high-speed railway station in Menyuan in 2014 and its subsequent expansion in 2021 have significantly improved transportation access, boosting local tourism [2]. Group 3: Marketing and Brand Promotion - From 2024 to 2025, Gangshika will host around 17 sports events, attracting over 2,000 participants, which enhances the area's visibility and appeal [3]. - The largest event will be the 2025 Gangshika Ski Mountaineering Invitational, while popular events will include hiking activities from the colorful waterfall to the base camp, further promoting the brand image of Gangshika as "the first snow mountain in life" [3].