青海冬季游呈现全新面貌

Core Insights - The winter tourism market in Qinghai has shown significant growth during the New Year holiday, with airports executing 416 flights and transporting 42,000 passengers, marking increases of 5.6% and 12.4% year-on-year respectively [1] - The popularity of traditional tourist attractions remains strong, with new initiatives enhancing visitor experiences and attracting younger demographics [2][3] - Various promotional activities and consumer incentives have effectively stimulated local tourism and consumption, contributing to a vibrant winter tourism scene [3][4] Group 1: Traditional Attractions - The implementation of a 10 yuan ticket policy at the Ta'er Temple has led to an increase in visitor numbers, supported by cultural activities that enhance the tourist experience [2] - The Ta'er Temple is recognized as a significant cultural landmark, attracting visitors by combining historical elements with tourism [2] Group 2: New Tourism Projects - New winter tourism projects, such as the "first snow mountain" climbing experience at Gangshika Snow Peak, have gained popularity among younger tourists, reflecting a shift in travel preferences [2] - The Qinghai Ganhai Urban Suburban Park's Ice and Snow World has become a new choice for families and young groups, integrating various entertainment and cultural activities [3] Group 3: Market Promotion and Consumer Incentives - Qinghai's local government has launched various promotional activities, including the distribution of 5,000 consumption vouchers, which were quickly claimed, indicating strong consumer interest [3] - The "Ice and Snow Welcoming New Year" campaign in the northern district has successfully driven consumption, generating 15 million yuan through multiple incentives [3] Group 4: Changing Perceptions of Winter Tourism - Qinghai's winter tourism is evolving, breaking the stereotype of being a place with no winter attractions, as evidenced by the increasing participation of the post-2000 generation, who represent 39% of travelers during the New Year holiday [4] - The diverse travel preferences of younger tourists, such as self-driving and travel photography, are reshaping the winter tourism landscape in Qinghai [4]