Advance Auto Parts Launches ‘ARGOS': New Owned Oil and Fluids Brand Designed to Meet Customer Demand for Quality and Affordability

Core Insights - Advance Auto Parts has launched a new oil and fluids brand named 'ARGOS' aimed at addressing customer demand for quality and affordability [1] Company Overview - The introduction of the ARGOS brand reflects Advance Auto Parts' commitment to enhancing its product offerings in the automotive aftermarket [1] - The new brand is designed to provide customers with high-quality oil and fluid products at competitive prices, catering to a growing market segment [1] Market Demand - The launch of ARGOS is a strategic response to increasing consumer demand for reliable and cost-effective automotive maintenance products [1] - The initiative is expected to strengthen Advance Auto Parts' position in the automotive parts and accessories market [1]