“两新”换出新动能新年消费热力足

Group 1 - The "National Subsidy" program has stimulated consumer enthusiasm at the beginning of 2026, with a total of 625 billion yuan allocated for the consumption upgrade plan [1][2] - During the New Year holiday, the "National Subsidy" led to significant sales growth across various categories, with Guangdong province reporting 1.3 billion yuan in old-for-new subsidies, driving total sales of 9.9 billion yuan [1] - The sales of 1st-level energy efficiency appliances have become mainstream due to targeted subsidies, reflecting a shift towards green consumption [2] Group 2 - The 2026 "Two New" policy has optimized the project application mechanism for equipment updates, lowering investment thresholds and increasing support for small and medium-sized enterprises [3] - The policy now covers 22 categories of equipment updates, with most having no thresholds, ensuring project quality and effective use of funds [3] - Local governments, such as Hunan, have acted quickly to lower financing thresholds for equipment updates, enhancing support for industrial enterprises [3] Group 3 - The policy aims to enhance the quality and efficiency of the consumption supply system, fostering new consumption formats and creating a cycle of investment and consumption [4] - The early allocation of 625 billion yuan for the consumption upgrade plan demonstrates the government's commitment to stabilizing growth and boosting consumption at the start of 2026 [4] - The policy's focus on electric vehicles, green appliances, and high-rise elevators is expected to leverage fiscal funds to stimulate incremental consumption [4] Group 4 - Experts anticipate that service consumption will play a significant role in market growth, with policies aimed at unleashing service consumption potential [5] - Future policies may focus on enhancing quality services in sectors like AI, green technology, and cultural entertainment to meet diverse consumer needs [6] - There is a possibility of a mid-term plan to boost service consumption, emphasizing investment in human resources and supply-side improvements [6]