河南推出一系列举措力促一季度消费

Core Viewpoint - The Henan Provincial Government is implementing targeted measures to promote economic development and consumer spending in the first quarter of 2026, focusing on a combination of policies, activities, and scenarios to stimulate consumption [1][3]. Group 1: Consumer Promotion Measures - The province has initiated a "trade-in" program for consumer goods starting January 1, 2026, providing subsidies for automobiles, home appliances, and digital products, with smart glasses now included in the subsidy list [3]. - Over 1,000 events will be organized during the "Enjoy Henan" New Year consumption season, including activities like "New Year Renewal" and "Online New Year Goods Festival" [3]. - A total of 200 million yuan in consumption vouchers will be distributed by the provincial government, encouraging local governments to issue additional vouchers tailored to their regions [3]. Group 2: New Consumption Scenarios - The government is focusing on cultivating new consumption scenarios by developing key commercial districts, convenient living circles, and characteristic shopping streets to enhance the consumption ecosystem [3]. - Efforts are being made to expedite the implementation of pilot projects for new consumption formats and scenarios in Zhengzhou and Luoyang, aiming to create a demonstration effect [3].