大众点评“2025评价生态数据”：烟火小店整体评价量涨80%

Core Insights - The core viewpoint of the news is that Dazhong Dianping has shown significant growth in user engagement and evaluation contributions, indicating a robust development in its local life information infrastructure and user experience enhancements. Group 1: User Engagement and Growth - In the past year, Dazhong Dianping added nearly 450 million real evaluations, representing a year-on-year growth of 35% [1] - The total user base sharing evaluations and check-in records grew by nearly 40%, with check-in users increasing by 45% and evaluation authors rising by approximately 30% [1] - By the end of 2025, evaluations have helped over 1 billion people make consumption choices [1] Group 2: Category-Specific Growth - The top three categories with the fastest evaluation growth are food, leisure and entertainment, and beauty services [2] - Among food businesses, the "smoky small shop" category saw an 80% increase in evaluation volume, with over 60% more users leaving evaluations for these shops [2][3] - Since September 2025, evaluations for non-commercial interest points have surged, with a monthly growth rate of 120%, indicating a trend among younger users to explore and share local attractions [2] Group 3: Investment in Infrastructure - Dazhong Dianping has invested hundreds of billions in local life information infrastructure since its inception [3] - The company plans to invest at least 3 billion over the next five years to enhance information verification capabilities globally, leveraging Meituan's self-developed B-end model for information calibration [3] - As a result of ongoing investments in information infrastructure, Dazhong Dianping's user growth rate reached 28% year-on-year as of September 2025, making it the leading local life app [3]