“红美人”如何“长红”？

Core Viewpoint - The "Hong Meiren" citrus industry in Nanxun is undergoing a transformation to ensure sustainable development amidst changing market dynamics, focusing on quality and innovation rather than price competition [4][11]. Group 1: Market Dynamics - The current market price for "Hong Meiren" is around 30 yuan per kilogram, a decrease from previous seasons, indicating a shift in supply and demand as planting areas expand [5][6]. - The total expected yield for this season is 2.5 million kilograms, an increase of 500,000 kilograms compared to last year, despite overall market prices declining [6][9]. Group 2: Agricultural Innovation - Traditional farming methods are being replaced by smart agriculture practices, such as a digital irrigation system that allows for precise water and nutrient management, doubling the irrigation volume compared to previous years [5][6]. - An ecological cycle model is being implemented, where grass is grown for sheep feed, and sheep manure is converted into organic fertilizer for the citrus trees, reducing chemical fertilizer costs and improving soil quality [6][9]. Group 3: Collaborative Efforts - Farmers are forming cooperative networks to enhance their planting management skills and share resources, moving from isolated farming to a more unified approach [8][9]. - A new collaborative model has been established, involving government investment, management by local companies, and operational support from market entities, allowing farmers to focus on production without heavy initial investments [9][10]. Group 4: Sales and Distribution - A "minimum purchase guarantee" mechanism has been introduced, ensuring farmers receive a set price for their produce, alleviating concerns over market fluctuations [10][11]. - The sales network has expanded beyond local markets, achieving sales of 54 million yuan through partnerships with major platforms like Meituan and Hema, enhancing market competitiveness [10][11]. Group 5: Value Addition and Tourism - The "Hong Meiren" brand is being leveraged to create a comprehensive experience for visitors, combining fruit picking with cultural education and tourism, thus extending the product's value beyond mere sales [12][13]. - The initiative aims to develop processed products like juices and jams, transforming the seasonal fruit into year-round offerings, thereby broadening the market reach [13][14]. Group 6: Future Vision - The overarching goal is to establish a replicable model for agricultural development that integrates various sectors, including food processing and cultural tourism, to enhance resilience against market fluctuations [14][16].