深圳地标商场发生“撕逼” 现场已封锁

Core Viewpoint - The commercial dispute between KKV and Zhuoyue Center has escalated, leading to KKV's second forced closure and a conflict between the two parties [1][3]. Group 1: Background of the Dispute - KKV, a trendy retail brand, was once a core tenant in Zhuoyue Center but has faced two forced closures since December 2025 due to alleged performance issues [1][5]. - The partnership began in 2021 with a lease agreement set to last until 2027, but tensions have risen over unmet performance expectations [3][5]. Group 2: Details of the Dispute - Zhuoyue Center claims KKV has consistently failed to meet agreed performance standards, leading to a breach of contract regarding performance-based rent [9][11]. - KKV argues that Zhuoyue Center has not fulfilled its commitments regarding foot traffic and occupancy rates, which have negatively impacted KKV's performance [11][12]. Group 3: Legal and Operational Implications - KKV plans to pursue legal action to resolve the dispute, asserting that the forced closure is unjustified and that their overall business performance is improving [9][12]. - Zhuoyue Center emphasizes that the closure is part of standard management practices in commercial real estate to maintain operational efficiency and tenant equity [10][12]. Group 4: Company Performance and Market Position - KKV operates over 700 stores globally, with the brand contributing significantly to KK Group's revenue, which reached approximately 4.77 billion yuan in the first ten months of 2023 [12][17]. - The brand is positioned as a popular sub-main store in shopping centers, offering a variety of products including food, beauty, toys, and home goods [17].