《江格尔》不再被随意“借光”

Core Viewpoint - The article highlights the importance of protecting intangible cultural heritage, specifically the case of the "Jianggeer" epic, which was misused in commercial branding, leading to legal action by the local prosecutor's office [1][2]. Group 1: Legal Actions and Recommendations - The prosecutor's office in Tacheng City issued a recommendation after discovering a shop using "Jianggeer" in its name without authorization, misleading consumers and violating competition laws [1]. - Following the prosecutor's recommendation, local administrative authorities conducted a thorough investigation and engaged with the shop owner to educate them on the legal protections surrounding intangible cultural heritage [2]. Group 2: Cultural Significance and Community Response - "Jianggeer," along with "The Epic of Gesar" and "Manas," is recognized as one of China's three major epics and has been included in national and UNESCO heritage lists, emphasizing its cultural importance [1]. - The representative inheritor of "Jianggeer" praised the enforcement actions, stating that intangible cultural heritage should not be treated as a "free advertising slogan" and that commercial activities must respect cultural protections [2]. Group 3: Future Initiatives - The prosecutor's office plans to explore public interest litigation pathways for the protection of cultural heritage and aims to establish a dynamic monitoring mechanism for the commercial use of heritage names [2].