Core Insights - Zhejiang province is experiencing a strong recovery in tourism and consumption trends, particularly in sports-related activities, as highlighted by data from various travel platforms for the New Year holiday in 2026 [1] Group 1: Sports and Tourism Integration - The "Zhejiang BA" theme market in Shaoxing attracted significant consumer interest, with over 60 stalls offering local specialties and products, enhancing the experience for sports fans [2] - The "Zhejiang BA" city competition held from December 28, 2025, to January 3, 2026, included 10 events and generated a total consumption of 1.28 billion yuan, supported by the distribution of 63.87 million yuan in consumer vouchers [2] Group 2: Winter Sports and Economic Impact - Despite limited natural snow resources, Zhejiang has 18 ski resorts, leading to a notable increase in winter sports consumption, with Anji's tourism orders rising by 930% year-on-year [5] - The Daming Mountain ski resort reported a 49% increase in visitors compared to the previous year, with ticket revenue accounting for 50% of the total revenue for the area during the holiday [5] Group 3: Community Engagement through Sports - The New Year "Walking Fortune" event in Hangzhou and the Ningbo City Football League have fostered community participation and consumer enthusiasm, with various sports events scheduled throughout the region [7] - The Jiangshan New Year climbing event, now in its 11th year, has expanded to multiple days, integrating sports with local tourism and generating approximately 10 million yuan in direct economic benefits [7]
浙江体旅融合打出新玩法 赛事激情点燃消费热情
Zhong Guo Xin Wen Wang·2026-01-06 23:48