坚持投入“本地生活信息基建”,2025大众点评评价打卡用户数涨40%、新增真实评价4.5亿条
Feng Huang Wang Cai Jing·2026-01-07 00:22

Group 1 - The core viewpoint of the news is that Dazhong Dianping has significantly increased its user engagement and evaluation volume, with a total of nearly 450 million new authentic reviews in the past year, representing a 35% year-on-year growth [1] - The total user base for sharing reviews and check-ins has grown by nearly 40%, with check-in users increasing by 45% and review authors by nearly 30% [1] - The evaluation growth is most pronounced in the food, leisure, and beauty categories, with food merchants, particularly "smoky small shops," seeing an 80% increase in review volume [1] Group 2 - The increase in evaluation and check-in users is attributed to the company's investment in "local life information infrastructure," which enhances the accuracy and timeliness of merchant information [2] - The company has invested hundreds of billions since its inception and plans to invest at least 3 billion over the next five years to enhance information verification capabilities globally [2] - Dazhong Dianping aims to improve user experience through features like "voice reviews" and various user incentive programs, which have contributed to the steady growth of its evaluation ecosystem [2] Group 3 - According to QuestMobile, Dazhong Dianping's user growth rate reached 28% year-on-year as of September 2025, making it the leading local life app [3] - The company emphasizes its commitment to providing accurate and timely information to enhance user experience and encourage sharing of authentic reviews and check-ins [3] - Dazhong Dianping plans to reflect the actual operational levels of merchants online based on user reviews and check-in data, helping more "good places" to be recognized [3]