这个元旦，多地拉满消费“热力值”

Group 1: Shanghai Consumption Data - Shanghai's average daily consumption reached 12.2 billion yuan during the New Year period, a 2.5% increase compared to the same period in 2025 [1] - Offline consumption remained stable at 6.49 billion yuan, while online consumption grew by 5.5% to 5.71 billion yuan [1] - The daily foot traffic in 35 key shopping districts was 6.399 million, reflecting a 5.4% year-on-year increase [1] Group 2: Tourist and Tax Refund Data - Tourist spending in Shanghai increased by 4.4%, with visitor numbers rising by 7% [1] - Jiangsu province accounted for the highest share of visitors at 21.3%, followed by Zhejiang at 8.9% [1] - The number of tax refund applications in Shanghai surged by 253%, with corresponding sales for tax refunds increasing by 132.6% [1] Group 3: Promotional Activities and Consumer Engagement - Over 200 promotional activities were launched in key shopping areas, including themed exhibitions and food festivals [1] - Various districts in Shanghai issued consumption vouchers to stimulate spending, with significant redemption rates reported [2] Group 4: Chongqing Consumption Growth - Chongqing's consumption total increased by 25.5% during the New Year period, marking a strong start to the year [3] Group 5: Diverse Consumption Activities in Chongqing - Various districts in Chongqing organized unique promotional events, contributing to a multi-layered consumption matrix [4] - The total foot traffic in major shopping areas exceeded 5 million during the holiday [4] Group 6: Consumer Experience Enhancements - Shopping districts in Chongqing introduced themed promotions and cultural activities to enhance consumer experiences [5][6] Group 7: Henan Province Consumption Trends - Henan's consumption market showed a "new and improved" trend during the New Year holiday, with significant increases in foot traffic and sales [7] - The province's household appliance sales exceeded 26.86 million yuan, with a 7.4% year-on-year growth in communication equipment sales [7] Group 8: Qinghai Province Consumption Activities - Qinghai organized various promotional activities to boost consumption during the New Year holiday, focusing on essential goods supply [9][10] Group 9: Hubei Province Consumption Performance - Hubei's consumption market saw a significant increase, with sales in major pedestrian streets reaching nearly 200 million yuan, a growth of over 20% [11][12] - Key shopping areas in Hubei experienced record-breaking foot traffic and sales during the holiday [12] Group 10: Cultural and Technological Integration in Consumption - The integration of cultural experiences and technology in shopping environments became a key trend, enhancing consumer engagement [13][14]