钱交了、单锁了、承诺却没了？ 极氪“食言”购置税兜底，数百车主怒斥“言而无信”

Core Viewpoint - The adjustment of the new energy vehicle purchase tax policy from full exemption to a 5% tax rate starting January 1, 2026, has led to significant dissatisfaction among customers of Zeekr, particularly regarding the company's failure to honor its tax subsidy promises [2][3][12]. Group 1: Tax Policy Changes and Customer Reactions - Starting January 1, 2026, the purchase tax for new energy vehicles will be halved, increasing costs for consumers by approximately 5% of the vehicle price, which translates to around 10,000 yuan for vehicles priced over 200,000 yuan [3][17]. - Zeekr had previously launched a "cross-year purchase tax subsidy" program, promising to cover the tax if orders were locked by December 31, 2025, but later retracted this commitment, offering only points as compensation instead [2][5][19]. - Many customers, feeling deceived, have formed groups to demand the original tax subsidy, expressing their frustration over the company's failure to deliver on its promises [6][20][21]. Group 2: Customer Complaints and Company Response - Customers reported being pressured to pay the remaining balance on their vehicles without having seen them, raising concerns about the legitimacy of the tax subsidy promises [5][19][20]. - Some customers received compensation in the form of points equivalent to 3,000 yuan, which they deemed inadequate compared to the promised tax subsidy of over 10,000 yuan [6][20][21]. - Zeekr has not provided a clear response to the complaints, leading to further dissatisfaction among customers [6][20][21]. Group 3: Broader Issues Facing Zeekr - In 2025, Zeekr's total vehicle deliveries reached 224,133 units, a mere 1% increase year-on-year, falling short of the 300,000 unit target set at the beginning of the year [10][26]. - The company underwent a significant restructuring, merging with Geely and becoming a wholly-owned subsidiary, which raised questions about operational stability [10][11][26]. - Zeekr is also embroiled in a 2.314 billion yuan lawsuit against a battery supplier over quality issues, further complicating its operational challenges [10][27][28].