山东印发通知加强旅游市场综合监管

Core Viewpoint - The provincial government has issued a notification to strengthen comprehensive regulation of the tourism market, aiming to create a safe and comfortable environment for tourists while enhancing service quality and protecting the rights of both tourists and tourism enterprises [1]. Regulatory Focus - The notification emphasizes the regulation of three main issues: unlicensed travel agency operations, "unreasonably low-priced tours," and non-compliant management behaviors [2]. - It targets unlicensed domestic and outbound tourism operations, including disguised tourism activities under the guise of purchasing health products or educational tours [2]. - The notification also addresses the continuation of travel agency operations after the revocation of their licenses [2]. Unreasonably Low-Priced Tours - The regulation includes scrutiny of travel agencies that organize tours at unreasonably low prices, often using subsidies to attract tourists [2]. - It mandates that travel agencies must legally sign contracts with tourists and fulfill their obligations as per the agreements [2]. - The notification prohibits coercive practices, such as forcing tourists to participate in shopping or additional paid activities, as well as deceptive marketing practices [2]. Labor and Safety Regulations - The notification highlights the need for travel agencies to legally contract with tour guides and ensure they receive appropriate compensation and social insurance [2]. - It also regulates the provision of transportation services by unqualified entities, ensuring compliance with tourism transportation safety standards [2]. - The notification addresses restrictions on local tourism enterprises and personnel from other regions, ensuring fair competition in the tourism market [2].